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In a session at the Search Marketing Expo East conference held Oct. 6-8 in New York, a five-member panel explored "The Ten Truths Every CMO Must Know About Search Marketing."
Late to the party may best describe business-to-business marketers' acceptance of social media, in particular writing blogs and advertising on social networking sites. But that may be changing.
When it comes to social media marketing, some magazines and newspapers are doing it right, while some could improve their strategies. These issues were discussed at a session called “Social Media Marketing For Newspapers & Magazines,” held during the Search Marketing Expo East conference in New York, Oct. 6
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